
Hi, my name is Roddy and I’m the founder and CEO of Zabit.
All my life, I’ve struggled with maintaining good habits. None of my dentists were ever fooled when I would start flossing only the week before each appointment. Exercise was sporadic. And I would waste lots of time on my phone scrolling through social media when I should have been sleeping or doing something more productive.
I tried every fitness tracker, habit app, screen time blocker…I even tried replacing my phone with a smartwatch. Nothing seemed to work.
Finally, I started working with a personal trainer at my local boxing gym. All of a sudden, I was working out twice a week, like clockwork. And I realized the thing that had been missing all this time was accountability – I simply didn’t have the self-discipline to change my own behavior myself. I needed that partner to make sure I was staying on track.
So I tried accountability for my screen time habits too – I had my wife set a password to lock my app usage on my phone so that I couldn’t just mindlessly override my limits. That worked great for me, but my wife would get annoyed – she never signed up to be my accountability partner!
That’s when I came up with the idea for Zabit – a personal coach for everyday habits. Zabit combines the accountability and support that comes from a real (human!) coach, with the ease and flexibility of a mobile messaging app. You can think of Zabit as “accountability as a service” for habits in your life that may be small, but have a big impact on your well-being.
We have a great team of Zabit coaches who have a variety of backgrounds, but who are mostly early-career clinical psychologists and advanced clinical psychology students. They are all highly empathetic and have years of training in general behavior change techniques which they apply to each of their client’s habit goals.
Zabit isn’t therapy, life coaching, or personal training, nor does it replace any of those things. It’s more lightweight and focused on helping you do the things you already know you should be doing – you’re just not doing them.
On the business side of things, Zabit is a San Francisco-based startup with great investors like Offline Ventures and Designer Fund.
I hope you’ll give Zabit a try and let me know what you think! Feel free to email me at hello at zabit.com.
Sincerely,
Roddy Lindsay